CRAFT by World Market

CRAFT by World Market is a creative business idea and new brand I helped Swirl create for Cost Plus World Market. Inspired by crowdsourcing and a growing appreciation for handmade, artisanal products, we created a design platform that lets consumers decide which prototypes come to life. From idea to execution, we brought the entire design platform to fruition, including name, logo, branding and brand voice, product photography, launch video, print and visual executions, website, and social media assets.

AGENCY: Swirl