About
Hello, reader of the Internet. I'm Jenne. Yes, “Jenne.” You can pronounce it “Jenny” and it’s fine if you call me “Jen”. It's a long story.
I’m a seasoned creative leader with over 18 years of experience building iconic brands, writing compelling copy, and creating fun campaigns for some of the world’s top consumer and tech companies. I started out at advertising agencies in NYC, Boston, and San Francisco, and, in more recent years, have worked brand-side at tech companies including Varo, Google, and Facebook.
As the creative director at Varo, I lead the vision for the company’s brand, overseeing a team of 7 creatives to make all of Varo’s advertising and marketing assets, ensuring that an inspiring, coherent narrative is woven through each touchpoint.
I love words. I'm one of those “writer's writers” because I genuinely love to sit down and crank out headlines, scripts, or chunks of crafted copy. In more recent years as a creative director, I’ve enjoyed the opportunity to mentor copywriters and help refine, polish, and elevate their words.
I also love great concepts and have always enjoyed collaborating with creatives to generate dozens and dozens of ideas—good ideas, OK ideas, wacky ideas, reasonable ideas, unreasonable ideas so unreasonable they just might be amazing ideas—and giving shape to those ideas with just the right words.
Words are, after all, the building blocks we use to tell stories. And stories are how we capture someone's imagination and inspire them to see the world in an exciting, new way. Because with the right words you can do anything. Start a conversation. Change behavior. Change the world. Or just make someone chuckle while waiting for the bus in the rain.
Throughout my career, I’ve produced work across all mediums from TV, radio, and OOH to digital and interactive at great shops and companies in San Francisco, Boston, and NYC. I’ve collaborated with clients and creatives, CMOs and CPOs. I’ve nurtured talent. Debated strategy. Analyzed and implemented learnings. Advocated for the best work—in the name of hitting business goals. And had a lot of laughs along the way.
I mean, if you’re not having fun doing the best job on the planet, what’s the point?
I'm based in San Francisco but open to awesome freelance projects anywhere a plane, train or automobile can take me (or Google Meet).
Email: jenneraub (@) gmail.com
Brands I’ve worked on
American Eagle Outfitters
Applebee's
Audi
Avis
Barnes & Noble College Booksellers
Boston Consulting Group
Boston Public Library
Brugal Rum
Carefree
Carnival Cruise Lines
Corbis
Degree Deodorant
Dentyne
eBay
General Mills (Nature Valley Granola, Cinnamon Toast Crunch)
Gentleman Jack
Got Milk?
GMC
Hidden Valley Ranch
Hoegaarden Beer
Huntington Bank
IBM Watson IoT
LEGO Education
Johnson & Johnson Baby
Marine Mammal Center
MasterCard
Maybelline
McDonald's
Nature Made
Nvidia Shield
Pacific Gas & Electric
Pearle Vision
Perdue Chicken
Pond's Cold Cream
Premier Protein
Progressive Insurance
PowerBar
Redford Center
ServiceNow
Sirius|XM Radio
Shell Lubricant Solutions
T-Mobile for Business
UC Health
Visa
Weight Watchers
Experience
creative director
Varo Bank, San Francisco
May 2023 - present
creative director
Doremus+Co, San Francisco
May 2022 - Jan 2023
lead writer/associate creative director
Google, San Francisco
Dec 2020 - May 2022
associate creative director
Facebook, San Francisco
January 2020 - June 2020
senior copywriter
AKQA, San Francisco
October 2017 - October 2019
freelance associate creative director + senior copywriter
AKQA, Baker Street Advertising, Butler, Shine, Stern & Partners, Cibo, Cutwater, Grey, Google, and mcgarrybowen
August 2015 - October 2017
senior copywriter // 2013 - 2015
Swirl (now Dentsu), San Francisco
senior copywriter // 2012 - 2013
copywriter // 2010 - 2012
Arnold Worldwide, Boston
freelance copywriter, New York // 2010
Gotham, Cult 360, and Walton|Isaacson
copywriter // 2007 - 2010
McCann Erickson, New York
copywriter // 2007
Lowe (now Mullen Lowe), New York
creative intern // 2006
MARK/BBDO, Prague
creative intern // 2006
Saatchi & Saatchi, London
Education
Miami Ad School
2004 - 2006 // copywriting
University of California, Santa Barbara
1997 - 2001 // B.A. English, history minor
Before Advertising
Various companies, Madrid
Business English instructor // 2003 - 2004
Brown & Collins Public Relations & Advertising, San Francisco
publicist // 2002 - 2003