Audi e-tron
Audi launched their first-ever electric vehicle in the fall of 2018, but didn't do much digital advertising to support their campaign or drive vehicle reservations. Since the e-tron can only be purchased by an online reservation system, we saw an opportunity to drive interest and reservations by creating four sequential banners that target and re-target potential e-tron buyers.
The first banner in the sequence introduced the e-tron and establishes it as an SUV as powerful as any in the Audi line-up.
AGENCY: AKQA
Next, interactive banners highlighted key features of the e-tron.
Finally, an message encouraging viewers to take the final step in procuring their own e-tron was shown to people who had engaged with the e-tron customizer on audiusa.com.