Audi Q8
The luxury SUV market has some tough competitors. How do you stand out — and rise above the rest?
The Audi Q8 is more than just another SUV to join the Audi line-up — it's a beast of a machine that boasts the powerful performance and handling you'd expect from its assertive stance.
Taking a cue from its athletic stature, we developed a campaign to kick off during one of sports' most competitive events — March Madness — to show off the Audi Q8 as the newest SUV on the block ready to reign supreme.
The campaign kicked off with a custom video unit revealing the prowess of the Q8 in all its glory.
Standard banners drove home the design and performance story of the Q8.
A takeover on Bleacher Report during March Madness further amped up the Q8 as the challenger SUV set to topple the status quo.
Mobile units on Bleacher Report highlighted additional messaging about the Audi Q8.
To give the Q8 additional credence as a design-forward SUV, we also created a custom unit that ran on Condé Nast sites that showcased complementary articles from publications like Vogue and Wired.